Offline Conversion Tracking & ROPO Engine

Bridge the digital to physical gap with Showroom Passes.

Research Online, Purchase Offline. Clients love touching tiles, sanitaryware, and veneers in physical galleries. Issue a cryptographically signed Showroom Pass to your client's smartphone — when scanned at the counter, your offline trade commission is legally attributed.

Mellite VIP Pass Simulator

Client: Ananya Deshmukh · Project: Whitefield Penthouse

Apple / Google Wallet Pass
Authorized Dealer Pass

Kohler Experience Centre

Indiranagar, Bangalore

18% VIP Trade Discount 3.5% Trade Commission
Tap Scan
PASS-ID: MEL-ROPO-94182
Counter Scan Verified

The Offline Leakage Trap

Architects specify materials in moodboards, but lose 100% of attribution the moment clients walk into a showroom.

Architect spends 20+ hours curating bath and tile finishes in physical samples
Client walks into retail showroom alone; counter sales reps poach the transaction
Showroom bills ₹8,00,000 without logging the architect's trade specification
Architect gets zero commission and looks awkward asking dealers for trade cuts
Zero data trail or receipt verification for what the client actually purchased

What Showroom Pass Changes

Clients get VIP trade pricing. Showroom gets qualified footfall. You get paid automatically.

One-click digital pass sent directly to client's phone via WhatsApp or Wallet
Counter QR scan unlocks an exclusive 15%–20% VIP designer discount for the client
Dealer POS system automatically binds the billing invoice to your Mellite ID
60-day attribution window ensures repeat showroom visits still credit your account
95% net trade commission credited directly to your bank wallet within 15 days

ROPO tracking in action:
from moodboard to counter scan.

A frictionless bridge between your digital specification and physical dealer cash counters.

+₹19,250 Settled
POS Verified
Step 1: Digital Pass Issued
Jaquar Flagship Experience Center
Client: Vikram Sethi · Scanned at Billing Counter 01
60-Day Lock
Showroom POS Tax Invoice #INV-88914Dealer ERP Cleared
Billed: Artize Rain Shower + Sensor Faucets₹5,50,000
Trade Commission Rate: 3.5%+₹19,250 Net Specifier Royalty
Auto-Credited to Mellite Partner Wallet
+₹18,287 Net Payout (Post 5% Platform Fee)
Paid

Authorized Showroom Networks

Kohler Experience Centres
Kajaria Eternity Galleries
Häfele Design Studios
Jaquar World Flagships
Toto Gallery Network
Grohe Live Studios
Nexion Surface Galleries
Saint-Gobain Glass Lounges
Hettich Experience Studios
Asian Paints Colour Ideas
Kohler Experience Centres
Kajaria Eternity Galleries
Häfele Design Studios
Jaquar World Flagships
Toto Gallery Network
Grohe Live Studios
Nexion Surface Galleries
Saint-Gobain Glass Lounges
Hettich Experience Studios
Asian Paints Colour Ideas

Empowering every stakeholder.

Large-format slabs
specified with certainty.

Clients cannot judge 1200x2400mm porcelain slabs on a phone screen. Direct them to authorized flagship studios with your Showroom Pass. They inspect live slab bookmatches, and your firm receives full trade specification credit.

Slab Spec: 3,400 sq.ft
Pass Scanned
Product Selected:Nexion Grigio Amani Slabs
Client Counter Billing:₹11,90,000
Client Discount Received:₹2,38,000 (20% VIP)
Specifier Commission
₹35,700

How the ROPO lifecycle functions

Attribution from moodboard issuance to physical counter scan and wallet clearance.

1. Pass Issued

Generate branded pass embedded in client's digital specification moodboard.

2. Counter Scan

Client shows pass at counter; dealer scan unlocks 15%+ VIP discount & binds 60-day attribution.

3. POS Settlement

Dealer bills client with trade discount; invoice data feeds into Mellite's ledger automatically.

4. Bank Deposit

95% net commission disbursed straight to your verified bank account.

The ROPO Split

95%
To Specifying Architect / Designer

Directly to the specifier whose digital moodboard and pass originated the offline showroom visit.

5%
Platform Infrastructure Fee

Covers cryptographic pass generation, QR authentication APIs, dealer POS integration, and automated payout compliance.

ROPO Commission Calculator

Estimate Your Showroom Pass Royalties

Model offline trade royalties earned when clients visit physical partner tile, bath, and lighting galleries with your digital pass.

Passes / mo
2 Visits25 Visits50 Visits / mo
Lakhs
₹1.0 Lakh (Sanitaryware)₹10 Lakhs₹20.0 Lakhs (Whole-Home)
%
Attribution Protocol
Counter QR Check-In: Client presents Apple/Google Wallet pass; dealer scans at billing desk to bind attribution.
Showroom Attribution Yield 60-Day POS Guarantee
Estimated Net Monthly Payout
1,79,550 / mo
Based on 12 showroom visits generating ₹54.0L in offline billing.
Annualized Offline Royalty:21.55 Lakhs / yr
Gross Dealer Commission:1,89,000
Mellite Platform Infrastructure (5%):9,450
Zero Client Awkwardness

Clients receive VIP trade discounts when showing your pass. You never negotiate commissions in front of clients.

Best Practices

How top design studios maximize offline showroom yield while maintaining absolute client trust.

Do

Attach digital Showroom Passes directly inside your presentation moodboards and PDF spec books.
Remind clients that presenting the pass saves them 15% to 20% off retail pricing at the billing desk.
Advise partner showroom managers 24 hours ahead for high-ticket clients to receive white-glove service.
Monitor real-time pass scan notifications in your Mellite app to follow up right after their visit.
Recommend verified authorized partner showrooms where POS integrations guarantee attribution.

Don't

Send clients to non-partner unauthorized retail dealers where walk-in attribution cannot be tracked.
Ask clients to verbally tell showroom reps your name — verbal referrals fail 80% of the time.
Violate dealer price parity policies by encouraging clients to demand cash rebates under the table.
Attempt to generate passes for personal contractor purchases to avoid trade verification audits.
Forget to check pass expiration dates; reissue fresh passes if the project timeline slips past 60 days.

"Physical showrooms are where design inspiration transforms into tangible decisions. Showroom Pass guarantees that the architect whose vision guided the client into the gallery is rewarded every single time."

Issue your first
pass today.

Frequently Asked Questions

Common questions about Showroom Pass (ROPO) attribution, counter scans, and payouts.

Pass Generation & Client Usage

Still have questions?

Our team typically responds within 2 hours on business days.

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